This is a series of animated videos for Sleep Number. In each one of them, there's a tip to help you improve your sleep experience. I had a blast working on this project. Evan called me up and told me I would have total freedom to create whatever I wanted, as long as the briefing was satisfied, of course. I immediately started working on some ideas and concepts then, and came up with a limited color palette, a fake 3D touch and seamless loops.
I hope you enjoy it as much as I did!
Sketches
Styleframes
